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How a nickname became more powerful than a real name — and what that teaches every salon owner.
Wednesday, 13 May 2026 at 11:13 · 90 min
Living Your Brand
When people think of your business, they should instantly associate it with quality, experience, and authority. This is how I turned "Funky" into something much bigger than just a nickname — it became a movement.
At one point, almost no one knew my real name. Even those who did still called me Funky. I didn't just run a brand — I lived for it.
I was obsessed with having the perfect business card and always carried them with me. Even when I went out clubbing, I would hand out my cards to everyone. Sometimes, after a few drinks, I forgot who I gave them to — until people reminded me! 😂
Consider this: 70% of consumers make their purchasing decisions based on how well a brand represents its values. Is your salon truly embodying its brand?
Are you living your brand? Consider this: 70% of consumers make their purchasing decisions based on how well a brand represents its values. Is your salon truly embodying its brand?
The Power of Branding: Winning Luxury Hotel Contracts
I'll never forget the moment I sat in a meeting with a general manager of a luxury hotel. On his desk was a flimsy, nearly transparent flyer from the previous candidate.
Meanwhile, I walked in with a 20-page luxury brochure — professional photos, premium styling models, top-tier equipment, and step-by-step beauty rituals.
The general manager had no choice but to say yes.
Lesson
Big brands don't buy services, they buy trust. Your brand should represent an experience, not just a service.
Explore how strong branding can open doors to prestigious partnerships and clientele.
A Brand Opens Doors That Money Can't
Many people think that to get into high-end locations, you need connections or a big budget. But the truth is, branding and professionalism can get you further than money ever will.
When your brand looks premium, clients and partners will assume you belong in premium locations.
Make your brand so attractive that people want to show it off. These clients don't just visit your salon — they brag about it online, tag your business, and share their experience. They're marketing your salon for free.
Watch this video to understand how branding affects customer perception and decision-making.
Branding Helps You Attract Top Talent
Talented professionals want to work for a brand that people recognize and respect. They don't want to be associated with unknown, struggling salons. The stronger your brand, the easier it is to attract and retain high-quality professionals.
Use this tool to evaluate if your pricing reflects your brand's value and target market.
How do you ensure that every aspect of your salon, from decor to customer service, reflects your brand?
“How do you ensure that every aspect of your salon, from decor to customer service, reflects your brand?”
Learn how a strong brand can help you recruit the best employees for your salon.
How do you perceive the impact of branding on your salon's success?
How do you perceive the impact of branding on your salon's success?