A price list is the published menu of services and prices clients see before they book. It should reflect real time and cost, and use wording that explains value – not a bare name and a number.
UK clients compare lists online before they walk in. Thin one-line names invite price shopping. Richer, honest descriptions help the right clients choose the right service length. Keep the list aligned with diary durations or you train people to expect miracles in short slots.
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This is a general template, not legal advice. Check it fits your salon before you use it.
Always. Mismatched lists create arguments at reception and bad reviews.
Review at least once or twice a year with inflation and wage pressure. Waiting until you are desperate forces ugly jumps.
Yes, when it is truthful. Explain what is included – consultation, finish, aftercare – without inventing fantasy steps.
Compete on clarity, skill, and experience – not a permanent undercut. See the cheap-prices community article.
Pricing academy and book chapters, plus the service-descriptions community article.
Home
Salon software overview and free tools.
About the founder
Real salon-owner experience behind Appointica.
Academy
How to set and explain prices.
Book
Price lists, descriptions, and inflation discipline.
Community
How wording wins bookings.
A service menu is the structured set of services you sell – names, durations, prices, and what is included. It is the commercial backbone of the diary, the website, and staff training.
Time-based pricing sets service prices from the hours (and product cost) a service truly consumes, not from habit or from copying the shop next door. The goal is a healthy revenue per hour after costs.
Average ticket is total service and retail revenue divided by the number of visits. Raising it often beats adding more hours or chasing endless new clients.
Upselling is offering relevant add-ons or a better-suited service that raises value for the client and average ticket for the salon – without bait-and-switch.
Salon branding is the promise clients recognise – look, language, standards, and experience that make your salon feel like a place, not a random chair.
