Hiring, Finding, and Building the Right Team

The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. — Steve Jobs

Why is hiring in the beauty industry so difficult? Most salon owners struggle simply because they don't know how to attract the right people.

How to Write a Job Ad That Attracts the Best Talent

Your first priority should be to attract as many candidates as possible — then filter them after they apply.

Instead of focusing on what you expect from candidates, highlight what they get: flexible salary options, exclusive training opportunities, luxury work opportunities.

Warning Signs When Hiring

Not every applicant is a great hire. Watch for red flags:

Constantly jumping from salon to salon (no loyalty)
Speaking negatively about all previous employers
Only interested in salary, no passion for the craft
Poor communication skills

Why Staff Retention is the Key to Success

The salon I currently manage is the most expensive in my city. When I first took over, the most common response from clients was: "There's always a new staff member who cuts my hair."

Today, the newest member has been with us for three years. I built a family-like environment — always banter and laughter between the team. Combined with our perfect location, the salon is packed every day despite having the highest prices.

When a Star Employee Breaks the Rules

One of my best hairdressers had everything — exceptional skills, great attitude toward clients. But he was always late.

Instead of making an emotional decision and firing him, I analyzed the bigger picture: his colleagues loved him, his clients adored him. His lateness didn't harm my business in any way.

I chose to ignore it, and he continued working for me for years. Later, I even sold him the salon he worked in.