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How and When You Are Ready to Open Your First Salon
By failing to prepare, you are preparing to fail. — Benjamin Franklin
After completing my course, I returned to my hometown, excited to open my first salon. My father and I started planning how to build a small shop, and looking back, I made so many mistakes that I don't even know where to begin.
We had some skills to do it ourselves, but there was one major problem: we had no money. Even buying the cheapest materials was a challenge. It took nearly two years to complete. And when it was done, I had unknowingly built the most energy-inefficient salon possible.
But the biggest problem wasn't the poor insulation or the cheap equipment. It was the location.
Opening a salon right after finishing a course is a romantic idea, but in reality, it often leads to failure. It's not just about having a shop — it's about having the right experience, knowledge, and location.
It's good to learn from your mistakes. It's better to learn from other people's mistakes. — Warren Buffett
Before rushing to open your own salon, don't make my mistake. Do everything possible to secure a job in a large, high-traffic salon, spa, or wellness center with an experienced team.
Pay attention to every detail: How deliveries are handled. How the reception operates. How the manager, receptionist, and owner interact. These small insights will teach you more about running a business than any book or course.
Before starting, make a detailed calculation of all necessary expenses:
One of the biggest mistakes people make is choosing the cheapest possible location, thinking they are saving money. In reality, a poor location can cost you your entire business.
Imagine two rental options: A prime location with a £2,000 rent and a low-traffic location with a £500 rent. At the high-traffic location, even without existing clients, you may get 3-5 walk-in customers per day, generating around £100 daily. Over 25 working days, that alone covers your rent.
At the low-traffic location, you may have zero walk-ins. The only visitors might be friends checking out your new place.
Your business cannot survive only on existing clients. Growth comes from new customers. Even if 100% of your clients follow you to your new salon, if no new clients come in, your business will stagnate.
A prime location ensures daily exposure to potential customers, while a low-traffic location requires expensive advertising just to be noticed.